I’m not sure if it’s because more people are shopping for vehicle online now with the pandemic or if people have finally started reading sales contracts. Either way, I am getting more inquiries as to what the “Dealer prep” fee is. Sometimes, dealer refer to this as the “Make Ready” fee, but it’s the same…
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Cars sales were down, but dealers had their most profitable year yet, why?
2020 was an AWFUL year for new car sales. At the start of the 2nd quarter, dealers and manufacturers were hit with factory shutdowns which cut down inventory. Then dealers were faced with lock downs which forced dealers to close. Finally, when the dealers were allowed to start opening up in limited capacities, they were…